When our client base is typically geared toward the entertainment industry, bowling to be specific. I try to make images bright, interactive, and interesting. The client's logo is always included to build the brand and also remind the customer the brand still exists. This particular client is a bowling center with a bar, an arcade, and laser tag. The bar always has refreshing looking drinks with content that will spark joy for its target audience: people over 21. As far as the bowling center, the customer base can range from people with kids to young adult/college aged/mid-20's.
Here a few images I created:
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